This Community-Based Tourism toolkit will help emerging CBT enterprises develop their businesses.
The CBT Toolkit includes 5 Tools that Business Support Organisations and Entrepreneurs can use to achieve a specific purpose.
Watch the webinar on Community-Based Tourism Cluster development or Download Powerpoint presentation.
COMMUNITY TOURISM DEVELOPMENT
TOURISM ASSESTS INVENTORY
This is a template to prepare an inventory of Tourism Assets found in the Community.
(Businesses, Experts, Infrastructure, Natural Sites etc.)
Use this Template to document and assess the number, range and quality of tourism assets that can be used to increase tourism revenues.
CBT DIAGNOSTIC
This is a frame of reference to assess the community’s capacity / need for CBT – based on key success factors (KSFs).
Use this Diagnostic Tool to assess market readiness and gaps to identify priorities that can be included in a project plan and / funding proposal.
ENTERPRISE DEVELOPMENT
CBT ENTERPRISE HANDBOOK
This is a user-friendly business guide to develop profitable CBT enterprises that return benefits to the communities as well.
Use this Handbook to start, improve, formalize and expand CBT Business operations.
PRODUCT DEVELOPMENT
CONSUMER RESEARCH IN AMERICAN MARKET BY EUROMONITOR
This Consumer Research is comprised of an assessment of the willingness to pay or American Visitors – for experiences that can be offered by Caribbean MSMEs.
Use this research to refine, expand and price your product offerings to increase tourism spending.
MARKET DEVELOPMENT
CBT PROFILES
This template can be used to collect information about the types of experiences found in the community to attract visitors.
Use this to promote the diversity of CBT opportunities in the Caribbean.
DIRECTORIES
