Testimonial by Jennifer Alexis, Ethical Ideas Consulting; Co-Founder, “Pure Grenada”
St. Georges, Grenada, January 29, 2015 – “I stood up and told everyone the Compete Caribbean Hotel Sector Economic Recovery Project was completed. I reminded everyone that in 2013 we had 47% of hotels saying they would close in three years or less and I said that we obtained a grant from Compete Caribbean and that we ran the project with a mandate to improve a 33% occupancy rate as quickly as possible. Two years later, the Tourism Authority projected an occupancy rate of 60% for 2015 year-on-year growth for 2014-2015 (the years of the project cycle) and we grew by 18.6% and 4.6% respectively.
I told them that WE (the whole team, not just me) had proven that Pure Grenada works, and that Go Pure Grenada remained very important to the bigger picture because that call to action was needed to make sure that Grenada keeps delivering on its product promise.”